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Conversion Optimization for New Sites

When you’re building a new eCommerce website from scratch or doing a complete redesign of an existing site, it’s a smart idea to bake in as many conversion optimization best practices as possible.

Our conversion rate optimization team has developed projects for two of the most common scenarios.

UX Conversion Architecture

If you’re starting with a clean sheet of paper and have an appetite for a truly optimized site, this project is for you.

If you have an existing site with relevant analytics history, we’ll begin with our traditional research methods to uncover all the insights specific to your business. We’ll combine that with our Best in Class matrix to create your site architecture and a comprehensive set of wireframes for implementation by your designers and developers.

  • Month 1: Deep Discovery and Research
  • Month 2: UX Conversion Architecture and Wireframes
  • Month 3 Through Launch: Implementation Support

The result will be a new site that employs all the best practices known to produce maximum eCommerce conversion rates.

Template and Design Reviews

If you’ve already selected a template or begun the design process with another web professional, we can still help. Each project is customized to your needs but includes at least the following activities:

  • Initial discovery to understand your business
  • Review the new template, design mockups or development site
  • Create written recommendations and present them to your team in a web presentation

If applicable, we can use additional research methods, such as live user testing or reviewing your current website, analytics, and any other relevant reports or information.

SEO migration support to maintain rankings from an existing site can be added to any project.

Let’s Chat About Your New Site

“great insights. always on the ball for scheduled meetings. bringing new ideas to the table frequently. never say “we can’t do that”.”